Generate Local Business Leads Strategy To Build An Enterprise

Posted on Aug 7, 2015 in Small Enterprise News

Generating business in a local environment can be difficult these days. Years ago, someone would grab the Yellow Pages, flip to what they needed, and pick the biggest or prettiest ad and use that service. Now that everything is online, finding the right company, locally, for a client’s needs is like finding a needle in a haystack. Searching for something as specific as “Stuffed handmade dolls for 5 year olds in Seattle” can lead to thousands of results from all over the country and the world.

So, then, how do you get your name to the top of the list, or at least to the tip of peoples tongues? It all comes down to how you work on your lead generation and search engine optimization. Before you do anything else, you need an actual webpage under your companies own name.

This is much easier to do than it may sound, but make sure you aren’t getting a site that has anything but your name on it. For example, if you were to buy a domain name through a company called ABC Domains, you would want as your address as opposed to This not only helps with search engine optimization but also leads to a more authoritative look as potential clients find you.

A Local Business Leads Strategy is …

Essentially a soft sale.

local lead generationHere is the thing most people forget when they are trying to build a customer base; this is nothing more than a sales position. The difference is a smaller company needs to focus more on a Columbo style close as opposed to a Wolf of Wall Street close.

If you are unfamiliar with either of those sales techniques, the basic idea is that the customer should be in the position of power. Let them sell themselves on your company as opposed to selling your company to them.

All of this local business leads strategy that gives you word of mouth referrals as well. Don’t expect to be an overnight success either, let things grow slowly.

Talk to individuals about your company early on, and tell them how to find your site online. More traffic means you slowly rise up the search engine rankings.

Puff Your Chest Out a Bit – Show Off

While you want to stay humble and let the search engine optimization and word of mouth do their part for you, don’t be afraid to tout the things that you have done that brought you notoriety or awards. You can do this easiest by displaying them in your shop, or under a special link on your web page.

Community involvement is one of those things that is falling to the wayside. It is also a place where you can leverage yourself in a way that most companies won’t. If you are providing a service for people that you feel is important, talk to individuals about attending neighborhood watch meetings, or national night out meetings.

Offer to provide refreshments and bring some freebies with your company’s information. In that sense you are selling yourself, without actually selling anything at all. If you aren’t able to get out into the community in person, offer specials, advice or free samples through social media, on your website and in conjunction with other related companies.

Nothing leaves an impression like a one on one meeting with someone, and if you can’t go door to door, leverage your strengths to meet large groups at once. Hosting a little get together at a coffee shop, or helping a community leader with their child’s birthday party are all ways to take a very technical job back to something more personal. The local leads that come from that will be slow to grow, but once the ball gets rolling, you will be amazed at how well this multi-pronged focus on getting your name out there works.

Small Enterprise Life Shotz Raises over $34,000 for the Unstoppable Foundation

Posted on Jul 15, 2015 in Small Enterprise News

Talk about Corporate Social Responsibility.  Life Shotz has raised $34,000 and is well on its way to reaching the $35,000 mark in its partnership with the charitable organization called Unstoppable Foundation.

The nutrition supplement company takes its mission of social responsibility seriously, and has not only formed a bond with the charitable organization, but has also contributed in significant ways by offering enticements to donors who contribute on any of the several donation level offered on the Life Shotz website.

What is the Unstoppable Foundation?

The Unstoppable Foundation supports education, nutrition, healthcare, and clean resources in developing nations.  To date, this federally-recognized (501c3) non profit organization has given job training to over 3 thousand adults, built over 60 primary schools, given clean water and health care access to over 20,000 villagers, and sent over 6,000 children to primary school with warm nutritious meals.

Money from organizations like Life Shotz goes towards their Sponsor a Village program, which provides:

  • money for schools
  • money for health clinics
  • access to clean water
  • sanitation
  • jobs for parents

How Life Shotz Did It

According to one popular Life Shotz review, donors at the highest level, called Village Donors, receive an invitation to a celebration gala attended by Life Shotz founder and industry leader Richard Brooke.  They also get the chance to visit the village they sponsor and recognition at Life Shotz events throughout the year.  They also get a page to help them promote the cause and take donations.  This comes with a $25,000 donation.

Donors at the Village Leader ($2,500) level receive a Leader webpage to help them solicit donations and everything else the upper level receives, with the exception of the invitation to attend the Gala.

There’s also a third option for giving, called the Village Donor program.  This works on a monthly schedule, with donations recurring every month at any level.

Corporate Social Responsibility

Corporate Social Responsibility, or CSR, is a growing trend among today’s business organizations who want to show the world they’re about more than just turning a profit.  Employees as well as consumers report that they value a company with a social mission, and partnering with an organization like the Unstoppable Foundation is just one way companies like Life Shotz can display their altruism.

Life Shotz also partners with the Rypien Foundation, another non-profit organization.  Rypien provides resources for families in the Inland Northwest region who have children battling cancer.  Life Shotz supports their efforts by underwriting the foundation, offering cash and services to help them maintain operations.

Oxyfresh, a division of Life Shotz created by Richard Brooke over 20 years ago, also supports charitable organizations.  With profits generating from their MLM leads department, they’ve recently pledged $60,000 to the Boys & Girls Club of Kootenai County.  The funds will go towards building a new facility near the corporate headquarters in Coeur d’Alene, Idaho.

There’s also the Gen Why Foundation, to which Life Shotz donated creative input for their new website.  Gen Why supports efforts to curtail homelessness in youth in the US.

Finally, Life Shots fulfills its CSR with The Grand Slam for Children.  CEO Richard Brooke attended the event to help raise $8 million for the Andre Agassi Foundation for Education.