Generating business in a local environment can be difficult these days. Years ago, someone would grab the Yellow Pages, flip to what they needed, and pick the biggest or prettiest ad and use that service. Now that everything is online, finding the right company, locally, for a client’s needs is like finding a needle in a haystack. Searching for something as specific as “Stuffed handmade dolls for 5 year olds in Seattle” can lead to thousands of results from all over the country and the world.
So, then, how do you get your name to the top of the list, or at least to the tip of peoples tongues? It all comes down to how you work on your lead generation and search engine optimization. Before you do anything else, you need an actual webpage under your companies own name.
This is much easier to do than it may sound, but make sure you aren’t getting a site that has anything but your name on it. For example, if you were to buy a domain name through a company called ABC Domains, you would want HandmadedollsinSeattle.com as your address as opposed to abcdomains.handmadedolls.com. This not only helps with search engine optimization but also leads to a more authoritative look as potential clients find you.
A Local Business Leads Strategy is …
Essentially a soft sale.
Here is the thing most people forget when they are trying to build a customer base; this is nothing more than a sales position. The difference is a smaller company needs to focus more on a Columbo style close as opposed to a Wolf of Wall Street close.
If you are unfamiliar with either of those sales techniques, the basic idea is that the customer should be in the position of power. Let them sell themselves on your company as opposed to selling your company to them.
All of this local business leads strategy that gives you word of mouth referrals as well. Don’t expect to be an overnight success either, let things grow slowly.
Talk to individuals about your company early on, and tell them how to find your site online. More traffic means you slowly rise up the search engine rankings.
Puff Your Chest Out a Bit – Show Off
While you want to stay humble and let the search engine optimization and word of mouth do their part for you, don’t be afraid to tout the things that you have done that brought you notoriety or awards. You can do this easiest by displaying them in your shop, or under a special link on your web page.
Community involvement is one of those things that is falling to the wayside. It is also a place where you can leverage yourself in a way that most companies won’t. If you are providing a service for people that you feel is important, talk to individuals about attending neighborhood watch meetings, or national night out meetings.
Offer to provide refreshments and bring some freebies with your company’s information. In that sense you are selling yourself, without actually selling anything at all. If you aren’t able to get out into the community in person, offer specials, advice or free samples through social media, on your website and in conjunction with other related companies.
Nothing leaves an impression like a one on one meeting with someone, and if you can’t go door to door, leverage your strengths to meet large groups at once. Hosting a little get together at a coffee shop, or helping a community leader with their child’s birthday party are all ways to take a very technical job back to something more personal. The local leads that come from that will be slow to grow, but once the ball gets rolling, you will be amazed at how well this multi-pronged focus on getting your name out there works.